Ford Motor Company is increasingly attracting customers who are trading in vehicles from competing brands, one of the keys to Ford’s recent market share gains in U.S. Continue reading
Category Archives: Sales
Chrysler Group LLC Continues Trend of Improving Sales
• January continues the trend of increasing market share for the company, following two consecutive quarters of improvement to end 2009
• Dodge Brand sales up versus the same time period last year
• Dodge Journey year-over-year sales climb for the third month in a row
Ferrari holds firm in a year of crisis for the world economy
Maranello, 15th February 2010 – The Ferrari S.p.A Board of Directors met todayunder the chairmanship of Luca di Montezemolo to examine the end of year results for 2009.
Even though the luxury sports car market suffered an average reduction of 35% in 2009, Ferrari recorded only slightly lower results than in 2008, the most financially successful year in the Prancing Horse’s entire history. A total of 6,250 cars were delivered to end clients (-5%) with a confirmed growth in emerging countries and a controlled contraction in certain of our more mature markets. The sharply contracting market made Ferrari’s market share grow across the board with an average increase worldwide of 10 percentage points, garnering it leadership of the sports car segment.
These results were reached thanks to the completion of the range and in particular with the extraordinary success of the Ferrari California for which 60% of the customers are new Ferraristi.
The most recent car, the 458 Italia, deliveries of which only just started, made no contribution to the 2009 figures, but it has already obtained exceptionally positive reviews and prestigious awards all around the world.
Consolidated revenues at the end of 2009 stood at 1,778 million euro (-7%) with an operating profit of 245 million euro, compared to 341 million euro last year. Ferrari recorded a ROS (Return on Sales) for 2009 of 13.8%. The variation of the operating result is due to the negative effects of volumes and product mix (both of which were extremely positive in 2008) as well as unfavourable exchange rates. The weakness of the US dollar has a major impact since over 30% of sales are made in this currency.
Source: Ferrari
BMW Group starts new year with momentum

Munich. The BMW Group began the new year with a strong increase in sales of 16.6%. A total of 82,120 BMW, MINI and Rolls-Royce automobiles were delivered to customers worldwide in January (prev. yr. 70,419).
Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing: “We started the new year well with healthy growth in sales, and are continuing the upward trend of the last few months. We have set ourselves ambitious goals for the full year 2010. Thanks to the large number of new, highly-attractive models, such as the new BMW 5 Series and the MINI Countryman, we are aiming for growth in the single-digit percentage range for 2010, and intend to sell more than 1.3 million vehicles.”
In the month under review, sales of BMW brand automobiles climbed 15.9% to a total of 69,852 (prev. yr. 60,262). Strong gains were again reported by the major series, including the BMW 7 Series with 4,742 deliveries (+89.8% / prev. yr. 2,498), and the BMW X5 and X6 models with a combined total of 10,565 (+9.3% / prev. yr. 9,665) deliveries. The BMW Z4 was also among the growth drivers with 1,552 (+278.5% / prev. yr. 410) deliveries. All three model series remain clear global market leaders in their segments. BMW also made gains with what is traditionally its largest-volume model series: Volumes for the 3 Series rose by 7.1% overall to reach a total of 22,501 (prev. yr. 21,001) deliveries in January.
Source: BMW
Mercedes-Benz off to a successful start in the new year – sales grow by 24 percent in January

Stuttgart – In January, Mercedes-Benz continued the positive trend of the past few months by posting significant increases in its worldwide sales. A total of 67,000 passenger cars were delivered to customers, 24 percent more than in the previous year (2009: 53,900 vehicles).
Dr. Joachim Schmidt, Executive Vice President Sales and Marketing Mercedes-Benz Cars: “We started the new year successfully with a strong increase in sales. That was due to the large increases in many regions such as North America, Asia/Pacific, and the BRIC countries, as well as the continuing success of our new E- and S-Class. In the coming weeks we will be building on this excellent start. We expect to see significant growth in the first quarter.”
The new E-Class continued to do very well. The sedan doubled its worldwide deliveries to 13,900 units. The vehicle posted great gains in almost all markets, including the U.S., where sales more than doubled to 3,800 units, as well as in Germany (1,200 units/plus 66 percent) and China. In China, deliveries were four times higher than in the same month of last year, amounting to 2,300 units. The new-generation S-Class also recorded strong growth in January, with worldwide deliveries increasing by 50 percent to 4.300 units. A total of 1,300 S-Class vehicles were delivered to customers last month in China, representing a 46 percent increase over the same month of last year. Vehicle sales were also up sharply in the United States (plus 57 percent) and Germany (plus 75 percent) last month.
Source: Mercedes-Benz
Volkswagen predicts market growth in 2010

During January 2010 a total of 27 008 new passenger cars were sold in South Africa. Total new passenger car sales in January, including sales not reported in detail to NAAMSA, increased by 41 percent when compared to December 2009, and by 20.1 percent when compared to January 2009.
“An analysis of the seasonal pattern of demand for new passenger cars reveals January is usually above average and in comparison to December, can be expected to yield an increment of some sixteen to eighteen percent. The market in January, however, has come in substantially above expectations reflecting a larger than normal carry-over of new car sales into the new year,” commented Mike Glendinning, Director of Sales and Marketing, Volkswagen of South Africa.
“However, the new car sales cycle continued its upward momentum in January after having reached a lower turning point in June last year. The real rate of growth in the sales cycle will only be determined in coming months after the distortions of the December and January period have been accounted for in the analysis,” continued Glendinning.
“In these circumstances, it is likely that the new car sales cycle will reflect slow but steady growth through the coming year, a trend that will probably be further supported by the impact of the Soccer World Cup in mid-year 2010,” concluded Glendinning.
Source: Volkswagen
Audi reports record January sales to open 2010

HERNDON, Va., Feb 2, 2010 - Audi today reported January U.S. sales of 6,510 luxury performance cars and SUVs, which accounted for a 37.9% overall increase from January 2009. The results followed strong year-end sales that gave Audi the largest 2009 market share gain in the imported luxury vehicle sector.
Sales of the Audi A3 jumped 106.2% largely due to the availability of the A3 TDI clean diesel model, which won the 2010 Green Car of the Year award at the Los Angeles Auto Show in December.
In fact, the fuel efficiency and greenhouse gas emissions benefits of TDI technology continued to provide a winning story for Audi in January 2010. For the month, the A3 TDI made up 50% of all A3 sales, while demand for the larger Q7 TDI model constituted 48% of all Q7 sales. That level of demand far exceeds original expectations for TDI sales when Audi introduced the two models last year.
Sales of the Audi A4 sedan, the best-selling model in the Audi lineup, rose 60.3% in January 2010 compared to a year earlier. Sales of all A4 variants rose a solid 34.3% from a year earlier when the A4 Cabriolet was still available.
“Having ended 2009 on such a high note, it was important to ensure that our success was substantive and enduring,” said Johan de Nysschen, President, Audi of America. “January sales figures reinforce the notion that our momentum is the byproduct of relentless innovation years in the making.”
Source: Audi
Value retention champion 2010: Mercedes-Benz

Four Mercedes-Benz models have the lowest depreciation in their segment, and can justifiably call themselves the “Value retention champions 2010″ – the E, C, S and R-Class. These are the findings of analyses carried out each year by the Saarbrücken-based market research institute Bähr & Fess Forecast on behalf of the motoring magazine “Auto Bild”. Mercedes-Benz vehicles are therefore generally have the highest value retention, and offer a significant economic advantage.
According to the residual value forecasts of the market researchers, the new E-Class will be the saloon with the highest resale value of all large coupés when it is four years old. The E 250 CDI will still command 55.5 percent of its current new value.
The C 220 CDI leads the field in the medium-size category, while the S 350 CDI is the winner in the luxury class, with forecast residual values of 53.5 and 49 percent respectively. The “value retention champion” among people carriers also bears the Mercedes star on its bonnet: the R 300 CDI is the leader in this segment, and is forecast to achieve a value of 47.5 percent after four years. Accordingly, four models from Mercedes-Benz carry the accolade “Value retention champions 2010″. The E, C, S and R-Class already occupied this peak position after analyses by the residual value specialists last year, and in previous years vehicles from Mercedes-Benz were regularly numbered amongst those with the highest value retention.
Source: Mercedes-Benz


